A blog is simply a web site that is designed for the purpose of easily publishing content to the web.

Business Owners, Educators leaders, Charities… all use blogs as a means of communicating with a specific target audience.

The technology of a blogging platform has unique features that help authors organize and manage content, as well as share it through social media channels.

Three main benefits of a blog vs traditional static web site:

1. Search Engines love blogs
2. Readers can participate by leaving comments and linking
3. Authors don’t need programming experience to update

Related Articles:

» Video – Building The Ultimate Content Map
» Problogger.net – So What Is A Blog?
» WP Codex – Introduction To Blogging